When you are creating products, marketing information, blog content, and really anything, it’s imperative that you understand exactly who your ideal customers are. These are truly the only people who matter when you create any type of product, sales copy or information.
To ensure that you are successful, try these following tips to boost your digital marketing strategy by marketing to who matters.
Develop Audience Personas
Create several audience personas based on your audience members and where they are in their buying cycle and in your marketing funnel. You’ll want to know their name, demographics, what keeps them up at night, and what their intent is depending on where they are in their buying cycle.
Understand What You’re Really Selling
You’re never selling what you think you are. It’s not a tool. It’s not a book. It’s not even a widget. Instead, you’re selling the promise of a solution. You’re selling the ability to sleep at night. You’re selling time freedom. You’re selling a solution that will help your ideal audience.
Look into Your Google Analytics
If you already have a business, you are in luck because if you’ve installed Google Analytics (or any other analytics per platform), you can find out more about the people who are engaging the most with your content, purchasing your products, and using your services.
Don’t get afraid about the idea of being more interactive and engaging with your audience. You can use chatbots, AI, and other technology to give the illusion of two-way human-like engagement and interaction. What’s more, customers like using these self-help solutions.
Listen to Your Audience via Social Media
Set up alerts so that if your brand name or your personal name (depending on how you do business) is mentioned, you’ll get notifications so that you can view it. You can learn a lot about your audience this way.
Track What Your Competition Is Doing
You can also find out more about your audience by following, researching, and interacting with your competitors. Watch how the audience reacts because you can glean a lot of information from what they are doing before you spend money implementing something new.
Create Problem-Solving Content
When you create content, focus on your ideal audience and how you can help them solve their problems. You can teach them about their problems, why they matter, and how to solve them with the content you share. When you do this, they’ll feel like you get them. And the content will resonate with them, causing them to move through their buying cycle faster.
Speak in the Voice Your Audience Bests Responds To
Learning all you can about your audience and developing the personas can help you amplify your brand voice in the way that your audience best responds, because they understand the message more.
By narrowing down the information you share with your audience such that the only person who would want the information is your ideal customer, you reduce wasted time trying to fit a square peg into a round hole. Instead, focus on putting your products and services in front of the people who already want them. Your list will explode and so will your sales.