Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. That's because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. You can use it to stay in touch with your customers or prospective customers, send out invitations, or make special offers and much more, sky is the limit!
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
However, there's an ideal way of going about it. Email marketing is not just about writing any email that you will be sending to anybody.
To clarify that, here are some simple tips in doing email marketing the best way possible.
Join the "Can Spam" campaign
Email marketing is not at any rate tantamount to spamming. You are not supposed to send information that doesn't provide value for your customer.
Make people open your email
Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday.
Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.
Keep it real
Not including any "too good to be true" statements is not only applicable to your subject line. Your email content must never embody any promise your business can't keep. As stated before, provide value!
Don't go too low
If you inform your customers regarding discounts, minimal discounts are not that effective compared with substantial discounts.
A thing to keep in mind is not to offer discounts that are lower than your profit. It will defeat the purpose of your email marketing effort.
Make it eventful
It's not about contradicting the advice that you should keep an email short and sweet.
This tip is on including seminars, conferences and other events in your email.
Businesses that require training benefit much from this method. With these RSVP-requiring emails, repetition is important.
Don't overdo it though, because it will look like spam.
Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or prospects.
You should keep the information short, simple and direct to the point for this feat to be effective.
With these simple ways of going about your email marketing endeavor, your business will prosper in no time.