What You Should Include in Your Digital Marketing Strategy
Hi, I am Cris, your digital marketing therapist! My mission is to transform your story into a legend. I know how hard it is for a business nowadays to rise above the digital noise!
I am here to help you create a cohesive online presence. Let's dig in!
Your digital marketing strategy is a written document that details everything you’re planning to implement for your digital marketing campaigns. You’ll need to know your goals, which channels you’ll use, your budget, and the timing you want everything to happen.
Perform a SWOT Analysis
Knowing your strengths, weaknesses, opportunities, and threats regarding digital marketing and your business will help you understand what roadblocks or easy entry methods are available to you. For instance, one weakness might be a small budget, and a threat may be new technologies.
Establish Your Business Objectives and Goals
You need to know what the goals are for your digital marketing strategy. All goals should be specific, measurable, attainable, relevant, and timely (SMART). For example, you may have a SMART goal of capturing 1000 leads within 30 days so that you can market your live event.
Set Up the Steps to Achieve Your Objectives and Goals
You’ll also want to match each objective and goal with the steps and tools it takes to achieve the results you’ve stated. For example, you know that you need an autoresponder to deliver a membership drive campaign to your current non-member subscribers.
Identify the Tactics You’ll Employ
For each goal you set, you’ll have to use different tactics to meet it. For example, if you want more subscribers to your YouTube channel, you may decide to vlog daily for 30 days, and in each vlog, you ask them to share, like, and subscribe.
Ensure You Have the Technology and Automation Tools Needed
As you create your plan, you’ll want to note which technology and automation tools are needed to deploy the tactic. For example, if you want your audience to download your blogs as a podcast or in PDF form, what tool do you need to accomplish that?
Schedule the Daily Work to Get It Done
Don’t just write the plan; instead, schedule everything you need to do in your calendar or with your virtual assistant and contractors. Scheduled things tend to get done, whereas things with no deadline tend not to be forgotten.
Implement the Strategy Using the Tactics You’ve Chosen
Now that you have the schedule, you need to do it. You really cannot say for sure if something is going to work if you have never seen it through. Try to stick to your game plan unless you check the metrics and find that something is going genuinely wrong.
Test, Measure, and Tweak
As always, nothing is done until the paperwork is finished. That is true in this case too. When you deploy any tactic or strategy, you’ll want to check your metrics before, during, and after so that you can identify what works and what doesn’t.
Your digital marketing strategy will explain the type of content you need in each stage of the buyer’s journey, the technologies you’ll use to deliver your message, and more.
Following these steps should give you a steady start in creating a cohesive online presence.
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